Universitat Politècnica de València: Sustainable Social Media Production for Museums and Cultural Institutions (SMPM)

This course trains cultural professionals to design, manage, and evaluate social media strategies and content through a sustainability lens, grounded in the five dimensions of the Huella M model: environmental, communicational, cultural, economic, and social.

Course Overview 1. Understanding the Huella M Framework 2. Social Media Basics for Cultural Institutions 3. Producing Sustainable Content 4. Strategic Communication for Sustainable Impact 5. Crisis Communication, Transparency, and Digital Reputation 6. Applied Workshop – Designing Sustainable Social Media Campaigns